Business Development and Marketing Manager Job in Nairobi Kenya

Our client, a leading insurance broker in East Africa is looking to hire a Business Development and Marketing Manager for their regional business in Kenya and Uganda. Category: Marketing, Sales & Customer Service
Reporting to the Executive Director, the Business Development and Marketing Manager has overall responsibility for business development and strategic marketing.
He/she shall define, develop, execute and optimize business development and marketing plans and organizational growth initiatives regarding regional markets, target customer segments, current and future product portfolio, designed to maintain the organizations competitiveness, increase existing business, seeking out and capture new business opportunities, and achieve short, medium and long term business objectives.
He/she shall leverage on and enhance the organizations brand, presence and visibility.

Key Responsibilities:

Actively participate in the development of the vision, mission and strategic plan for the organization that positions and retains the organization as a top 5 player in the industry.  Own and deliver on the business development and marketing/sales component of the plan.Identify, qualify and convert opportunities to develop new business, create target market segments, forecast projected business and create team targets for business acquisition in line with corporate objectives.Network with customers, industry players and key stakeholders to build sound relationships that create a receptive market for growth and strengthen the brand of the organization.Respond positively and professionally to customers complaints, analyses the route cause and take necessary steps to eliminate process, system and procedure failures that lead to customer dissatisfaction.Plan, develop, implement and evaluate publicity, advertising, merchandising, public relations and promotional programs to reach the brand awareness and revenue targets. Prepare effective products marketing material and related collateral.Develop the social media strategy and manage the social media activities and campaigns.Improve product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development and optimize existing products and services.Manage the day-to-day growth, development, deployment and engagement of the team.  Recruit, orientate, communicate job expectations, coach, and manage staff members. Monitor the performance of all team members and give on-going feedback to ensure high performance is maintained.  .Hold full profit and loss responsibilities for business development and marketing.Prepare, analyse and present various weekly, monthly, quarterly and board business development and sales and reports covering products & services; financials and customer service/satisfaction; trends and performance; etc.Qualifications and Experience:Bachelor’s degree preferably in marketing, commerce or related discipline plus a diploma in Insurance and Sales and Marketing.  A Masters level qualification will be an added advantage.Minimum of 12 years’ working experience in business development and marketing within which at least 3 years’ experience has been gained at a management level.An excellent track record of performance with demonstrated ability to create strategies and plans that increase revenue and generate customer acquisition, conversion and retention.Highly computer literate with a high level of proficiency in MS Office applications i.e. word, excel, PowerPoint, MS Project, OutlookIntermediate knowledge in working with an ERP system.Passionate about business development and marketing with a wide range of technical skills and concepts in the areas of prospecting, planning, positioning, selling, closing, competitor analysis, product development, client relations, and territory management.Strong commercial attitude, with the ability to think strategically.Good analytical and critical thinking skills, creative problem-solving, judgment and decision-making skills. Excellent communication (written and verbal) and presentation skills.  Ability to communicate technical information in a clear and concise manner as well as communicate and relate well across multiple business & internal and external. Strong interpersonal, influencing, persuasive, diplomatic and negotiation skills with a competitive spirit.  Ability to build business relationships, close sales,Team leader - good leadership and management skills with ability; to lead, guide, inspire, mentor, motivate and coach employees and enhance their skills and competencies.Team leader - able to work collaboratively with people at various levels and from different backgrounds.  Ability build consensus and work effectively across departmental teams in the organization as well as third party partners.Results driven - able to accept accountability, to efficiently manage time, risks, resources and budgets; to prioritize and deliver results within agreed timelines.Proactive.  Able to take initiative, have a high sense of urgency and attention to detail. Ability to work under pressure without supervision and meet strict deadlines.Excellent organizational and planning skills.  Ability to organize and manage numerous tasks with business critical deadlines and deliverablesAbsolute and unquestioned integrity, confidentiality and respect.Professional – strong personal presence, positive, energetic, self-starter with a high level of drive and resilienceRemuneration: The salary for this position is competitive and negotiable with benefits dependent on experience and demonstrable contribution.

If you are interested in the position and have the skills we are looking for, we would like to hear from you. Please apply on-line at http://www.careers.tgagroupea.com/ by Monday 2nd June, 2014. 

The interview process for this position will commence the week starting 9th June 2014.