The Catholic University of Eastern Africa (Lang’ata Campus) is seeking to recruit a dynamic qualified and result oriented person to fill the position of Corporate Communications Manager.
Key Duties and Responsibilities:To develop and implement a comprehensive and integrated communications strategy that positions CUEA as the University of Choice in the region and beyond;To formulate and implement viable marketing strategies with specific objectives and targets that give CUEA a competitive edge in service provision;To oversee production of news and feature stories, publicity materials, press releases, photographs, videos, marketing resources and other strategic and targeted communications as required;To manage and coordinate all marketing and advertising activities of the University;To design, implement and facilitate annual marketing plan for the University;To conduct market research to determine customer requirements for existing and future academic programmes and courses;To oversee the University’s electronic marketing efforts including supervision of content, website design and maintenance;To analyze customer research, current market conditions and competitors information;To monitor and evaluate marketing strategies and programmes to determine their effectiveness;To prepare monthly and annual reports of the CUEA’s marketing activities;To determine and manage the University’s marketing budget;To oversee design, production and distribution of promotional communication materials;To plan and manage rapid response communications in situations of organizational crises;To develop and maintain professional contacts with key print and broadcast media in Kenya, regionally and internationally;To ensure proper management of all CUEA events;To cultivate a customer-oriented culture amongst CUEA staff by devising and implementing various awareness creation and capacity building approaches in liaison with the Human Resources Manager;To lead the University’s commitment to long term Corporate Social Responsibility (CSR) by developing appropriate strategy and giving concise direction, priority and mode of implementation;To manage the University’s external agency, commissioning and overseeing the drafting and èditing process for all internal and external (préss) releases;To provide counsel to senior executives on messaging and media relations;To identify new program opportunities to enhance the University’s image as a socially responsible University;To be able to identify potential corporate crisis and have the ability to identify strategies to handle those risks and accordingly advise management;To develop job description for other personnel(s) required to serve in the same office with or under him/her;To periodically direct the University on viable ways of branding and rebranding CUEA - that is, build and maintain the corporate brand;To perform any other tasks as assigned by the Deputy Vice-Chancellor Administration.Education, Experience, Skills and Competencies:Should have a PhD in Communications, Marketing or Public Relations with 4 years working experience in a similar position;Masters degree in Communications, Marketing or Public Relations with 10 years relevant experience, 4 of which should be in a similar position;Be a mature person in age and character - at least 30 years;Have proven experience in customer and market research;Exhibit experience in successfully implementing CSR or media campaigns;Exhibit knowledge in audio-visual productions and print media will be an added advantage;Demonstrate high level of maturity and integrity with high moral standards;Have good problem analysis and problem-solving skills;Have outstanding interpersonal and marketing skills;Exhibit good knowledge of the trends of higher education in the region and beyond;Demonstrate general know-how of the functioning of various media e.g. their writing styles, presentation styles, media language, etc;Be on top of (general) current affairs/topical issues;Have excellent communications skills with a good command of spoken and written English and Kiswahili languages - working knowledge in any major foreign language will be an added advantage.Have proficiency in MS office applications among other relevant computer applications.Applications should reach the Human Resources Manager on or before 20th June 2014.
Applicants should enclose a C.V., copies of relevant certificates and three reference letters from recognized persons/institutions.
NB: Only shortlisted candidates shall be contacted.
Job Purpose: To develop and implement communications and marketing strategies towards the attainment of the University’s Strategic objectives; He/she shall evaluate customer research, market conditions, and implement marketing plan changes, and oversee all marketing and advertising activities.
Key Duties and Responsibilities:To develop and implement a comprehensive and integrated communications strategy that positions CUEA as the University of Choice in the region and beyond;To formulate and implement viable marketing strategies with specific objectives and targets that give CUEA a competitive edge in service provision;To oversee production of news and feature stories, publicity materials, press releases, photographs, videos, marketing resources and other strategic and targeted communications as required;To manage and coordinate all marketing and advertising activities of the University;To design, implement and facilitate annual marketing plan for the University;To conduct market research to determine customer requirements for existing and future academic programmes and courses;To oversee the University’s electronic marketing efforts including supervision of content, website design and maintenance;To analyze customer research, current market conditions and competitors information;To monitor and evaluate marketing strategies and programmes to determine their effectiveness;To prepare monthly and annual reports of the CUEA’s marketing activities;To determine and manage the University’s marketing budget;To oversee design, production and distribution of promotional communication materials;To plan and manage rapid response communications in situations of organizational crises;To develop and maintain professional contacts with key print and broadcast media in Kenya, regionally and internationally;To ensure proper management of all CUEA events;To cultivate a customer-oriented culture amongst CUEA staff by devising and implementing various awareness creation and capacity building approaches in liaison with the Human Resources Manager;To lead the University’s commitment to long term Corporate Social Responsibility (CSR) by developing appropriate strategy and giving concise direction, priority and mode of implementation;To manage the University’s external agency, commissioning and overseeing the drafting and èditing process for all internal and external (préss) releases;To provide counsel to senior executives on messaging and media relations;To identify new program opportunities to enhance the University’s image as a socially responsible University;To be able to identify potential corporate crisis and have the ability to identify strategies to handle those risks and accordingly advise management;To develop job description for other personnel(s) required to serve in the same office with or under him/her;To periodically direct the University on viable ways of branding and rebranding CUEA - that is, build and maintain the corporate brand;To perform any other tasks as assigned by the Deputy Vice-Chancellor Administration.Education, Experience, Skills and Competencies:Should have a PhD in Communications, Marketing or Public Relations with 4 years working experience in a similar position;Masters degree in Communications, Marketing or Public Relations with 10 years relevant experience, 4 of which should be in a similar position;Be a mature person in age and character - at least 30 years;Have proven experience in customer and market research;Exhibit experience in successfully implementing CSR or media campaigns;Exhibit knowledge in audio-visual productions and print media will be an added advantage;Demonstrate high level of maturity and integrity with high moral standards;Have good problem analysis and problem-solving skills;Have outstanding interpersonal and marketing skills;Exhibit good knowledge of the trends of higher education in the region and beyond;Demonstrate general know-how of the functioning of various media e.g. their writing styles, presentation styles, media language, etc;Be on top of (general) current affairs/topical issues;Have excellent communications skills with a good command of spoken and written English and Kiswahili languages - working knowledge in any major foreign language will be an added advantage.Have proficiency in MS office applications among other relevant computer applications.Applications should reach the Human Resources Manager on or before 20th June 2014.
Applicants should enclose a C.V., copies of relevant certificates and three reference letters from recognized persons/institutions.
NB: Only shortlisted candidates shall be contacted.
Comments
Post a Comment