Sales Manager
General Summary:
Support the brand by
driving sales within our local and international markets. Serve as a liaison
between our manufacturing unit and retail unit. Maintain consistent grooming,
visual merchandizing, and housekeeping standards. Maintain an up-to-date knowledge
of all company designs and technical information as well as fabric compositions
and care. Ensure adherence of company sales standard operating procedures
(SOP). Build effective working relationships with colleagues in our store and
in the manufacturing unit.
Requirements
- He/she represents the company and is a proactive
sales professional who operates according to the policies set by the
company. He/ She ensures that all aspects of the retail section of the
company runs efficiently. - Reports to the creative director
- Experience: 4-8 years in a high-end sales and
marketing role. Interest in fashion a must. - We embody the vision and philosophy of our ideal
consumer,, she is independent, smart, honest and conscious. She ls
beautiful and she loves beautiful clothes. - An understanding of luxury and the ability to
translate that to the client is essential. The role requires full
understanding of the brand as well as the ability to provide superior
customer service. The recipient must be dedicated to the brand. He/She
must be able to create a warm welcoming environment and build and develop
relationships with clients.
Duties and Key
Responsibilities
- Support and supervise sales.
- Consistently reinforce company
standards with regard to store image. - Ensure you motivate sales team.
Make sure sales team are enthusiastic and eager to sell. - Keep up to date with happenings
within the fashion industry. - Keep staff informed weekly on
store performance. - A willingness to learn
the entire production process. - Computer skills in order to
maintain an up to date and efficient CRM system. - Take all necessary measures to
ensure the safety of the products and all valuable materials in the
boutique - Take charge of stock
management, transfer of garments to studio, deliveries, replenishment of stock
and all inventory related processes. - Manage alteration issues by
having a knowledge of pinning, fitting and writing alteration tags clearly
for the production manager to understand. Liaise with production manager
on alteration issues. - Understand the ordering process
from end to end. (see SOP) - Know exactly what products are
in the boutique in order to optimize sales. - Price all garments.
- Monitor timekeeping compliance
and absences by staff in order to support payroll calculations. - Exude a mature, worldly
business attitude and professional presentation. - Display familiarity with the
product and luxury market position of the brand. - Be informed about all the
activities the brand has and is going to participate in. This information
should be passed onto the customer. - Have the ability to sell and
exceed targets. To up sell and cross sell.
Essential duties and
responsibilities:
- Manage, lead and analyze store
KPI’s and actions. - Lead and manage boutique team.
- Actively build client
rapports to drive sales and build brand - awareness.
- Service clients according to
the brand standards. - Administer, lead and plan
store operations. - Identify potential retail staff
candidates. - Continuously build knowledge of
our brand values, product and the - luxury retail market.
- Maintain a consistent and
professional appearance and manner. - Possess a sophisticated and
intelligent customer approach. - Ensure that the store is
merchandised according to brand visual standards. - Treat clients with respect and
care NO MATTER HOW CLIENT BEHAVES. - Consistently achieve monthly
sales targets. - Develop and execute regular
product knowledge training for sales team. - Analyze customer base and
foster client loyalty by knowing what the client wants and keeping them
informed when styles or fabrics they would love come into the boutique.
This will increase cross- selling and purchase frequency through existing
clients. - Knowledge of what would suit
the client. (color/style) CRM is helpful in this case. KNOW YOUR CUSTOMER - Ensure bestselling items are
always in stock. - Provide weekly recaps to
director on sales results, weekly initiatives, future strategies and
general market feedback. - Plan, execute and lead all
exhibitions, pop up events, cocktail parties and fashion shows. - Conduct morning meetings with
sales team and plan for the day. - Support production and
marketing teams in their strategy by ensuring the sales floor reflect
current styles. - Treat the clothes like gold
show they are precious by the way you treat and handle them. e.g.,
beautifully presented on hangers and handle with care.
Sales & Marketing Manager
Job Description: Sales & Marketing Manager
Reporting to:1.Chief Executive Officer
2:Director
Sales
Role Objectives:
- Directs
planning, forecasting, marketing program development, partner relationship
development, collateral material development and customer satisfaction
initiatives. - Develop
and implement policies and procedures to assure achievement of Marketing
Plan objectives. - Provide
strategic input and direction for product plans and serve as primary
liaison between marketing and sales. - Provide
overall direction to the sales management team on issues such as sales
targets, performance and call planning. - Lead
the sales team in developing and implementing effective training solutions. - Develop
and direct the implementation of field sales practices and procedures in
order to guide the field sales force to optimum efficiency and
motivational effort. - Defines
data-driven action strategies in order to consistently optimize the
business’s commercial performance. - Establishes
short and long term sales goals and quotas in line with corporate
objectives. - Leverage
understanding of the local business environment to support the development
of a successful sales strategy.
Role Requirements:
- Strategic
leadership of teams through periods of high growth, dynamic market
conditions and early-stage ambiguity, similar to what you would experience
in a start-up. - Strong
track record of development and experimentation with new and emerging
marketing channels. - Success
in developing novel approaches to engage a diverse range of customers. - Effective
leadership of a consumer marketing team responsible for a global brand
development, creative development, go to market strategy and
cross-category campaigning. - Evident
success in delivering marketing campaigns that break new creative ground,
engage memorably and deliver business impact. - Acumen
at interpretation of detailed marketing data. - Demonstrated
ability to work effectively with a range of senior marketing, creative,
product and business leaders to deliver unprecedented results. - Ability
to work on a diverse team or with a diverse range of coworkers. - Skills
and experience are to include sales and commercial team leadership and
demonstrate a comprehensive understanding of Sales Training, Marketing and
Market Access; - Possess
the capability of analyzing trends and identifying opportunities to
realize maximum results from the implementation of the brand plan; - Possess
the managerial ability to effectively organize and direct the functions
under incumbent’s control; - Ability
to effectively communicate with sales and non-sales personnel at all
levels.
Key Performance Areas
- Strategy Development
- Develop
and implement an effective commercial strategy in accordance with the group
business strategy and the global/regional sales strategy to meet the sales
targets - Craft
strategies for all Sales & Marketing teams,including Digital,
Advertising, Communications and Creative. - Implements
sales action plans that incorporate key actions that work to set KPI’s for
the business. - Design
branding,positioning and pricing strategies. - Identifies
key marketing outlets and competitive strategies that will enable
achievement of maximum sales volume. - Identifies
areas of improvement in sales strategies and with a view of establishing
actionable insights for the improving of sales and business profits.
- Target Enforcement
- Develops
Sales motivation initiatives to keep high Sales performance towards the
annual business target. - Define,
monitor and enforce targets to the Business units /product ranges.
- Budgeting & Forecasting
- Prepare
and manage monthly, quarterly and annual budgets for the Marketing
department. - Prepares
forecasts and KPI reporting for the sales leaders, CRO, and upper
management, for use in organizational planning, financial forecasting,
budget setting and strategic planning.
- Reporting
- Set,
monitor and report on team goals. - Provide
clear, concise and value-added management reports in support of executive
meeting planning / briefing. - Prepare
and present sales reports detailing sales, potential sales and areas of
proposed client base expansion. - Monitor,
prepare and report on marketing communications and sales activity.
- Branding
- Ensure
our brand message is strong and consistent across all channels and
marketing efforts (like events, email campaigns, web pages and promotional
material). - Coordinate
sales and marketing efforts to boost brand awareness. - Evangelize
the product and personally help close largest deals.
- Performance Analysis
- Review
and analyse sales performance against plans to determine effectiveness.
- Customer Analysis
- Analyze
consumer behavior and determine customer personas.
- Competition Monitoring
- Identifying
new trends ahead of the curve, hence, offering the business a competitive
advantage and keeping it ahead of its competition in the market. - Monitor
competition (acquisitions, pricing changes and new products and features)
- Opportunity Identification
- Identify
opportunities to reach new market segments and expand market share
- Relationship Building
- Builds
strong relationships with the external partners and consumers and
regularly interacts with them by attending sales workshops, seminars and
hosting events, hosting sales events for the business’s product.
- Training
- Develop
training curriculum for Sales & Marketing Department. - Develop,
implement, and review training policies and procedures. - Direct
staff, training and performance evaluations to develop and control sales
and marketing programme.
- Sales calls/visits
- Conduct
sales calls/visits/approaches either independently or in collaboration
with sales team to develop and establish effective business relationships
with customers and explore their needs. - Maximise
the existing client base through cross selling existing products and
opportunities.
- Agreements Negotiation
- Negotiate
customer supply agreements, provide input to forecasting process,
marketing and customer service activities as well as lead other activities
leading to the sustainable growth of the company.
- Research
- Conducts
regular and consistent research on the latest market best practices and
trends in order to constantly keep the business at par or even ahead of
other players and driving greater sales resulting from the securing a
greater market share.
Job Descriptions
JOB TITLE: Marketing Director
PLACE OF WORK: Head office
DEPARTMENT: Marketing
GRADE: TBD
REPORTS TO: CEO
REPORTS TO POSITION
Marketing Manager & Sale Manager
POSITION SUMMARY
To drive revenue growth and long-term profitability of the
company by designing and implementing effective marketing strategy, positioning
and delivering the company’s value propositions to targeted markets, locating
and exploiting attractive market opportunities, managing the development and
commercialization of products, gaining market leadership through customer
acquisition and retention, and strengthening the eminence of the brand.
DUTIES AND RESPONSIBILITIES
- Lead
the market research process to gain customer and marketplace trends and
insights, identify growth opportunities, analyze and select businesses and
geographic markets to compete in. - Determine
the scope of market research needs, including secondary research and
research design/implementation, and define and develop required in-house
capabilities required for market intelligence. - Identify
promising business opportunities and ideas and present to and consult with
senior management on business trends with a view to developing new
services, products, and distribution channels. - Define
short and long-term marketing goals, and corresponding marketing programs
and initiatives, making profit and loss trade-offs to deliver revenue and
profit objectives. - Drive
new product development including identification of unmet customer needs
and marketplace insights, development of new product/technology concepts,
and building business case. - Lead
the effective commercialization of newly developed product concepts by
identifying and securing any human resources needed, building or securing
the business and functional requirements for the product, testing and
refining the product, rolling out the product. - Lead
the development and delivery of sales training programs to enhance sales
teams’ product knowledge and selling effectiveness. - Coordinate
and lead the development and review of pricing policy for new and existing
products and ensure consistent and accurate application of pricing
guidelines and policies, and manage pricing appeals. - Lead
the development and implementation of an integrated marketing
communications and public relations programs comprising media advertising,
publicity programs, events and other elements and track their
effectiveness. - Oversee
translation of creative briefs into advertising campaigns, media placement
and purchasing, packaging art, website content, and track effectiveness of
campaigns and align campaigns with product and brand goals. - Cultivate
strategic relationships with existing and potential customers and business
partners. - Lead
the development and implementation of customer feedback instruments (i.e.,
surveys, etc.), insights from sales force, distribution centers and
operations and use findings to improve customer experience and enhance
sales force effectiveness.
PERSON SPECIFICATIONS
Education:
- Master’s
degree or Bachelor’s Degree in Marketing, Sales and Marketing, Business
Administration or related field. - Full
professional qualification is desirable.
Experience:
- For
Master’s degree (10) years of experience of which two (4) years should be
at managerial level or; - For
Bachelor’s degree (12) years of experience of which six (6) years should
be at managerial level.
Knowledge, Skills, Competence:
- Proven
experience as Marketing Director - Excellent
leadership and organizing skills - Analytical
and creative thinking - Exquisite
communication and interpersonal skills - Up
to speed with current and online marketing techniques and best practices - Customer-oriented
approach with aptitude - Professional
chartered marketer (CIM) is a plus
How To Apply
Apply to info@fodewa.org
Only shortlisted candidates will be contacted.
https://jobcenterkenya.com/various-vacancies-in-fodewa-kenya/
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