Job Title: Product Development Manager
Location: Nairobi
Reporting to: Pharmaceutical Services Manager
Probationary Period: 3 months
This post reports to the Pharmaceutical Services Manager within the social marketing department.
S/he is held accountable to a clear set of KPIs on which s/he reports to Pharmaceutical Services Manager regularly.
Marie Stopes Social Marketing (SM) department is tasked with increasing access to safe reproductive health services by tackling stigma and increasing choices.
SM department oversees the marketing, distribution and sale of key reproductive health products to ensure ultimate reduction in maternal mortality while attaining sustainability
The primary responsibility of this role is to further our Goal: THE PREVENTION OF UNWANTED BIRTHS and its mission of ensuring the individual’s right to: CHILDREN BY CHOICE NOT CHANCE
The post holder commits to and is held accountable to Marie Stopes International global core values:
mission driven, customer focused, results orientated, pioneering, sustainable and people centered
Key Responsibilities and KPIs
Marketing & activation of new SRH products:
- Develop an aligned product launch strategy
- Conduct market segmentation for new SRH products with insights on behavioral changes and affordability
- Develop and coordinate end user/Client demand generation strategies to increase customer awareness and increase product uptake
- Lead in the development of innovative and effective IEC marketing materials required to improve brand administration, awareness & uptake
- Develop and coordinate supply side demand generation strategies such training of health care providers on new SRH products (in consultation with QAM department) and development of an effective in country supply chain
Measures
- Product Introduction strategy aligned with global marketing & Kenyan Leadership team (within 2months of joining)
- Innovative and impactful marketing activation & IEC materials that meet client and provider needs
Stakeholder engagement & budget management & evaluation
- Coordinate stakeholder engagements on the new SRH products
- Oversee budget development and utilization
- Participate in technical working group (TWG) meetings at MOH level to influence policy on improved product mix e.g. Maternal mortality and Family planning TWGs
- Prepare monthly reports on new SRH product uptake, competitor landscape, pharmacovigilance, commercial implications etc
- Take lead in coordinating operational research to evaluate product performance, customer awareness, market impact and market share
- Prepare a post launch strategy to evaluate impact and monitor product performance among health care providers and the clients
Measures
- Stakeholder meeting minutes
- Deliver within marketing budget
- Monthly Performance and competitor reports
Additional responsibilities
- Review MSI’s existing SRH product and service offering within the market context and against consumer and programme needs.
- Identify strengths, gaps and opportunities and develop product activation strategies for existing brands within the MSK social marketing program
Measures
- Product Reactivation strategy
- Increased market share for all MSK Social Marketing products
Knowledge, Skills and Attitudes
Qualifications:
- Bachelors of Degree in Pharmacy or Diploma in Pharmacy from a recognised institution
- Postgraduate training in marketing will be an added advantage.
Skills / Experience:
- Significant proven experience in end to end new brand-product development and marketing strategies (product development, marketing planning, marketing mix, launch and activation) in consumer/ healthcare categories
- Experience working with brands/product that require market making and with limited above the line spend and strong experience in working across different marketing media – can develop creative marketing solutions
- Experience in generating and development of IEC materials
- High level of strategic thinking showing ability to encourage thinking beyond narrow brand/category parameters
- Strong analytical skills, the ability to interpret trends including market research, consumer insight and market trends
- Demonstrable commercial acumen and ability to manage budgets successfully
- Strong client/customer focus and ability to “walk in the shoes” of our clients
- Very well developed interpersonal skills and ability to work well with internal and global marketing teams
- Excellent written and presentation skills and can craft “selling stories” to be highly compelling for internal and external audiences
- Ability to mobilize key opinion leaders within the health and policy sector
- Ability to work independently and is a self-starter (responsive, diligent, reliable, proactive and responsible), and is very comfortable with being held accountable for a successful launch
Attitude / Motivation:
Successful performance at MSK is not simply defined in terms of ‘what’ people achieve, but equally is about ‘how’ people go about their jobs and the impact that they have on others.
There are 13 key behaviours that MSI encourages in all employees and they are defined below:
Initiative
- Thinking and taking action to make the most of opportunities by finding the optimum solution
Innovative
- Thinking creatively and outside of the box so that ideas generated create a positive outcome
Effective Communication
- Communicating through active listening and good questioning techniques, using appropriate body language, ensuring information is clear and concise.
- Demonstrating diplomacy and maintaining confidentiality.
Responsive
- Being responsive to changing priorities and demands
Working Efficiently
- Planning, prioritising and organising work to ensure work is accurate and deadlines are met
Sharing Information
- Sharing information and knowledge whilst maintaining confidentiality
Focus on Learning
- Taking responsibility for keeping knowledge and skills updated and for seeking opportunities to develop further
Commitment
- Awareness and understanding of MSK’s goals, vision and values and how your role impacts on this and going the extra mile to meet role requirements
Driven
- Drive and determination to deliver results
Accountable
- Taking responsibility for appropriate decisions that you make, and the actions and behaviour you demonstrate.
- Demonstrating integrity in all aspects of your work including financial integrity.
Embracing Change
- Openness to embracing change within the organisation and being able to adjust plans/activities accordingly
Motivated
- Motivation towards achieving quality results to maximise potential
Team Player
- Working as part of a team by being supportive, flexible and showing respect for each other
How to Apply
Applications quoting the position title with detailed CV, with contact details of 3 referees including their email addresses (1 of which should be your immediate supervisor, 1 former supervisor and 1 any other not relatives) should be submitted to: recruitment@sheerlogic.co.ke on or before 8th March 2016.
Only shortlisted candidates will be contacted
NB: Please clearly indicate in the subject line as “Product Development Manager”
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