International Potato Center
Ref:
2016/002/NRS/SSA
Field Coordinator – Markets
Background:
The International Potato Center (CIP) is seeking a
field coordinator for a UKAid-funded project that aims to scale up production
and consumption of Orange Fleshed Sweetpotato (OFSP) through an
Agriculture-Nutrition-Market approach.
The field coordinator will lead
activities aimed at enhancing fresh root marketing of OFSP within formal and
informal marketing channels.
He/she will work closely with the
market segment value chain actors to enhance integration of OFSP in commonly
eaten cuisines in Kenya.
This position will be based in
Kisumu.
- Map out stakeholders within the formal and
informal marketing channels of sweetpotato both at rural and urban
markets; - Engage with informal root traders to integrate
OFSP in their grocery line of products in order to enhance visibility of
OFSP in rural and urban open air markets; - Lead in development and standardization of
OFSP based foods from various cuisines e.g. African, Indian, English, etc. - Liaise with food outlets such as restaurants,
supermarkets, hotels among others to negotiate promotional events where
diversified recipes based on OFSP are demonstrated with an aim of
incorporating the same in their menus; - Leverage on other initiatives along
Agriculture-Nutrition-Market approach to introduce OFSP fresh roots in
formal markets e.g. Supermarkets in both rural and urban markets; - Work closely with social and behavior change
research associate in developing innovative platforms to change consumer
sensory perceptions of OFSP; - Identify programs in the main media channels
e.g. Radio and TV where cookery demonstrations of innovative recipes of
OFSP can be widely disseminated to interest rural and urban consumers; - Hold periodic trainings for hoteliers and
other end users willing to take up OFSP cuisines; - Document and widely disseminate key
achievements including in peer reviewed journals;
- A university degree in Food production, Food
technology, Home economics or a related discipline; - At least 2 years in developing and promoting
new cuisines especially in busy hotel/restaurants; - Should be creative in integrating OFSP in
varied cuisines; - Experience in adult training approaches is an
added advantage; - Experience in marketing of fresh produce
within the Kenyan informal market is highly desirable; - Ability to develop and maintain close working
relationship with people of diverse backgrounds; - Demonstrated ability to be creative, an
initiator and a motivator; - Demonstrated contribution to dissemination of
project results in various pathways including scientific articles is
highly desirable.
This is a Nationally Recruited Staff
(NRS) position based on an initial contract of 2 years with the possibility of
renewal subject to satisfactory performance and availability of funds.
Applications: Applicants should apply online through CIP’s Job
Opportunities website (http://cipotato.org/open-vacancies/),
including a letter of motivation, a full C.V with the names and contact
information of three references that are knowledgeable of the candidate’s
professional qualifications and work experience.
Screening of applications will begin
on March 4th, 2016 and will continue until the post is filled.
Only short listed candidates will be
contacted.
CIP is an equal opportunity employer.
Qualified women are particularly
encouraged to apply
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