MasterCard Labs Marketing Lead Job in Kenya

Role Profile: Marketing Lead

The Client: MasterCard Labs is MasterCard’s global Research and Development division, focused on the evolution of technological and consumer trends and the implication of these evolutions on the payments industry. 

Their tried, tested and proven methodologies enable us to generate new ideas from a variety of sources, and fast-track the best ideas from concept through prototype, pilot and into commercialization faster than ever before. The Position: Reporting to the MasterCard Labs for Financial Inclusion, the Marketing Lead candidate will play a pivotal role in launching and establishing MasterCard Labs for Financial Inclusion, as well as launching new products developed by the Lab.
He/she will be responsible for defining marketing communications and PR strategy for all new products developed by the Lab, and executing on that strategy with agility and flexibility in a lean start-up environment. The candidate will continuously identify opportunities and conceive innovative marketing solutions to best support different market segments and coordinate with the product and technical teams to execute them and demonstrate creative energy and passion for shaping successful marketing campaigns.

Key Responsibilities

Develop product marketing and communication strategy (including online marketing and social media strategy) for all new products developed by the Lab and for all target segments.Coordinate all market research and market testing.Craft compelling product messaging and positioning, segmented according to audience.Create promotional content to fuel awareness of the products and develop creative collateral, such as videos, tutorials and other media suitable for the East African market to drive interest in the products.Engage with the business development teams to create and own all elements of cohesive campaigns, dynamic initiatives and compelling content to bring the solution to life.Evaluate and recommend conferences, events, tradeshows, meet-ups, etc., to leverage as outreach vehicles.Drive the standardized metrics and measurement tools for the evaluation of marketing initiatives.Partner with Product on roadmap definition, feature prioritization, and identification of product enhancements.Collaborate with the product/sales channel teams to shape the marketing collateral/media approach/market touch points that best target and appeal to the segments in each region.Position Requirements / QualificationsBachelor's degree, preferably in marketing, communications or journalism.Relevant experience in marketing and PR, preferably with demonstrable experience within IT and/or payments industry.Demonstrable experience leveraging marketing insights to develop communications plans.Proven experience measuring marketing results against success metrics.Proven leadership and marketing project management skills.Strong cross-functional team and relationship building skills.Proven ability to successfully engage and manage outside creative agencies, as well as flexibility to develop end-to-end marketing campaigns in-house.Demonstrated ability to develop and successfully implement measurable digital marketing programs.Demonstrated experience effectively engaging the community on behalf of a product using social networking tools (forums, blogging, Twitter, Facebook, etc.).Ability to self-start and develop innovative approaches to reach the target segmentsDemonstrated leadership in taking accountability, acting with a sense of urgency and delivering plans with passion, ambition and aptitude.Superior interpersonal, and communication skills with the ability to conceptualize, structure, write, and present information to both internal and external audiences as neededBasic familiarity with the web application development space.Knowledge of the East African market and the current availability of financial services in that region is desirable.Application Procedure:

Applicants should email their cover letter and CV with names of three referees who can provide confidential assessment of their capabilities. Indicate on your CV your current and expected salary.

All communication relating to application for these positions should be addressed to:

mastercard@preferredpersonnel.co.ke

On the subject matter of the email, ensure you indicate the position you are applying for.

Applications should be received by 11th December 2014.

Please note only shortlisted candidates will be contacted.