Whether you’re new to digital marketing, hoping to break into this exciting field, or simply planning to brush up on existing skills, it’s essential to consider which digital marketing skills and strategies will be most in demand as you continue mapping out your career goals for the year.
Here is an overview of the digital marketing skills you should focus on in 2023;
1. Content Marketing
Content is often considered to be the main pillar of digital marketing. Copy written for the web, as well as content writing, editing, and proofreading all fall under the umbrella of content management, and these skills are necessary for any successful digital marketer. Whether you’re targeting audiences writing SEO or SEM copy, or using video and automation to gain greater visibility, content is a vehicle to attract, engage, and retain an audience with the goal of increasing business.
2. Search Engine Optimization (SEO)
Another important digital marketing skill to concentrate on in 2023 is search engine optimization (SEO). It’s the process of optimizing websites and their content to rank higher in search engine results pages (SERPs), thereby increasing their chances of being found by potential customers.
Google algorithm updates are constantly changing, so staying up-to-date on the latest SEO trends and best practices is crucial.
3. Video Marketing
Video has become one of the most popular forms of content, with 86% of businesses using video as a marketing tool. Digital marketers with this skill are in high demand. Most businesses are turning to video because it offers higher conversion rates, engagement rates, SEO rankings, and levels of trustworthiness. Knowing the basics of how to shoot and edit videos that showcase products and services to potential customers can be valuable to an employer.
4. Social Media Marketing
These days, nearly everyone is on social media. This includes most organizations, so demonstrating your knowledge of how to manage social media accounts and write in a voice that aligns with a company’s brand will help your résumé stand out.
Employers look for strong social media savvy, which involves much more than simply posting on Instagram or making a Tiktok. These skills also include generating user engagement across multiple platforms, copywriting, scheduling, building ads, creating visuals, responding to users, and analyzing reach and engagement.
5. Data and Analytics
Within digital marketing, analytics will always be central to your strategy, helping you make data-driven decisions for campaigns. The value of data and analytics is immeasurable. Tools like Google Analytics provide a straightforward approach to monitoring and reporting data.
Understanding data and analytics tools is an important skill set to develop for gathering information and learning about consumer behavior. By applying what they learn, companies are then able to boost traffic and conversions.
6. Conversion Rate Optimization (CRO)
The goal of digital marketing is to drive traffic to a website and convert that traffic to customers. CRO, or conversion rate optimization, is the art of testing different website pages, copy, and calls-to-action (CTAs) to see what method of marketing generates the most conversions. A “conversion” can refer to any goal set by the employer, including purchasing a product or signing up for an email list.
Employers look to digital marketers to use the right CRO marketing strategy for strong lead generation (obtaining contact information to allow for further outreach) to improve conversions, which is a critical indicator of a company’s bottom line.
7. Email marketing
Email marketing is a direct marketing approach that uses email to communicate commercial or fundraising messages to a defined audience. Although it may not be the newest marketing channel on the block, it’s still a great way to stay in touch with customers, promote new products or services, and build loyalty and brand awareness.
What next for you….
Digital marketing is a complex and ever-evolving field, which means there is always a lot to learn. However, by acquainting yourself with the basics and gaining experience in the field, you can develop the skill set you need to be a successful digital marketer in 2023.
Has this article piqued your interest in digital marketing? Why not try out this Practical Digital Marketing Certification Course?
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