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Marketing Trainee at Kempinski Hotels

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Kempinski Hotels S.A. is Europe’s oldest luxury hotel group. The group now has its head office in Geneva but was founded in Berlin in 1897 as the ‘Hotelbetriebs-Aktiengesellschaft’.


Summary



Reporting to the Training Manager, the trainee will be responsible for learning and familiarizing with various activities and operations within their departments. He/She will be required to uphold company policies and requirements at all times.


Key Responsibilities:


Under the supervision of the Departmental Trainer and Training Manager, the trainee shall learn to:



  • Create the hotel media and marketing plan.

  • Implement media and marketing plan and coordinate with agencies.

  • Determine overall marketing campaign ROI. Monitor and review the response rates in order to improve and take corrective measures (where applicable).

  • Plan, coordinate and implement direct marketing, both on- and offline.

  • Maintain guest database for mailings.

  • Liaise with F&B department to promote F&B outlets.

  • Create, coordinate and maintain give-aways and collateral.

  • Ensure picture storage and distribution systems are maintained (Picture Park & VFMLeonardo).

  • Provide content and images for websites according to Corporate Identity.

  • Ensure content and photography of 3rd party websites is maintained.

  • Ensure compliance with Corporate Identity guidelines.

  • Act as brand custodian for hotel and Kempinski brand.

  • Ensure all creatives are reviewed and approved by Corporate Marketing in a timely manner before advertising agency or printer proceeds.

  • Attend to and deliver all requirements of Corporate Marketing within the given deadlines.

  • Coordinate between hotel and Corporate Marketing and agencies whenever necessary.

  • Maintain updates of Corporate Marketing guidelines and inform colleagues.

  • Communicate and coordinate with internal departments, especially sales, Public Relations and web as well as creative agencies and suppliers.

  • Bring ideas and participate in the preparations of the promotional theme events, other promotional activities and invitation lists.

  • Pro-actively promote Rooms, Food and Beverage including Banquet/Conferences, or any other current or forthcoming activities which lead to potential sources of business.

  • Conduct competition checks, benchmarking and follow up on market trends on a regular basis.

  • Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing.

  • Follow the sales and marketing results and propose corrective actions if needed.

  • Take part in sales and marketing training programmes.

  • Keep up to date with the latest developments in the hotel including all activities, promotions, rates of the hotel.


Desired Skills & Qualifications:



  • Degree/ Diploma in Marketing from a recognized learning institution

  • No work experience is required

  • Less than one year since completion (2022/2023)

  • Kenyan Citizen

  • Completed coursework (If even if not graduated)

  • Ability to work and communicate in a multinational environment

  • Excellent grooming skills and must be well versed in professional and personal etiquette

  • Good Communication skills

  • Out going with a positive learning attitude




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