Do You Need A Degree To Be A Digital Marketer?

No you don’t.  It may be a requirement for some companies, but it’s not as important as having good knowledge of digital marketing and how it works.

A college or university degree will not teach you something more than a good digital marketing certification can or give you the experience of hands-on work, it is a skill oriented industry.

Here is a guide to help you learn the exact steps to follow to break into the online marketing industry. It will teach how to start a career in digital marketing without a degree or prior experience;

Examine the requirements of digital marketing jobs

Since your goal is to start a career in digital marketing, you can begin your journey by analyzing what digital marketing skills are high in demand now. There is no better way to do this than looking at what employers look for.

Visit popular job search websites like Career Point Kenya, or Corporate Staffing Services and search for digital marketing jobs.

Enroll in a digital marketing course

If you don’t have a college degree, the best way to build your digital marketing skills and equip your CV with a recognized accreditation is to enroll in a digital marketing course and get certified.

Following a good digital marketing course is the fastest way to get a solid understanding of what digital marketing is and how it works.

In the absence of a college or university degree, you can use your digital marketing certification as a way to prove to your future employer that you know the basics and have the willingness to learn and build your skills.

Follow the work of established digital marketing experts

When you break into a new career, especially one that needs a lot of studying and practice, you’ll need inspiration. A great way to get inspired is to follow the work of established digital marketing experts.

Experienced marketers tend to maintain an active blog and they share tips, success stories, and case studies that will help you get the inspiration you need to keep working until you reach your goals.

Choose a specialization area

The digital marketing industry is very broad, you must narrow down on a specific area based on your skills. From SEO Expert, Content Marketer or Social Media Manager, the opportunities are endless. Choose a specific area and grow from there.

Start a blog

Digital marketing is a highly practical process, and the only way to find out if you have the skills to work as a digital marketing professional is to practice. Only when you start blogging and get into the mindset of optimizing a website for search engines or run advertising campaigns you’ll understand what you have learned in a course and through studying.

Build your personal brand

To become a successful digital marketing professional, you need to be recognized as an expert by other people in the industry. The only way to achieve this is to build your personal brand. You need to do this even if you work in another company, doing work as a freelancer or running your own agency.

The best methods to build your personal brand are: Maintain an active digital marketing blog, grow your social media following, Guest post on other blogs or Network with other professionals in the industry.

Key takeaways…

Getting into digital marketing without a degree is not as difficult as it sounds. While having a degree is good and a requirement for some jobs, having good knowledge of digital marketing and some experience is more valuable.

If you’re starting now from scratch then your first step is to enroll in a course and start learning what digital marketing is all about!

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