Position: Digital Marketing Manager
Department: Marketing
Salary: Competitive
Responsibilities
- Establish info Moby as the most complete, accurate and easy to use directory and achieve leadership awareness and usage levels.
- Develop a KPI dashboard and ensure targets are met:
- Users and Page Views for infomoby website
- Downloads for infomoby mobile app
- Establish infomoby firmly within Top 3 local search platforms in each market within 12 months.
- Develop and implement integrated marketing plan (including strategic partnerships) to deliver objectives and constantly refine plan based on performance.
- Manage marketing budget
- Develop superior expertise in leveraging digital marketing to maximize business impact:
- Traditional marketing (e.g. radio)
- Develop PR game plan with specific KPI’s related to frequency (#of announcements) and impact (reach).
- Benchmark vs. other technology companies in the region as well as local search players to ensure competitive has a competitive advantage.
Qualifications
- Bachelor’s Degree in Marketing
- Experience in managing PPC, SEO and Display Advertising programs
- Strong track record in developing and executing Email and SMS marketing programs
- Deep expertise in managing social media
- Experience in ecommerce
- Strong understanding of current online marketing concepts, strategy and best practices
If you meet the above qualifications send your CV with the subject Digital Marketing Manager to harriet@nawirikenya.com
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