Job Title: Manager – Marketing & Communication
Location: Head Office
Division / Department: Marketing and Communication
Immediate Supervisor: General Manager Operations
Overall Responsibility: The position holder has the responsibility of developing, establishing and maintaining marketing strategies to meet organizational objectives. Effective management of the marketing, communications and promotional activities of the organization.
Key Tasks, Duties and Responsibilities
- Manage and coordinate all marketing, advertising and promotional staff and activities
- Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and mark-up factors.
- Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
- Oversee creation and delivery of press releases, advertisements, and other marketing materials.
- Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.
- Collaborate with Business Development & Underwriting Functions to develop strategic partnerships activities and implement the execution framework and strategic plan on identified opportunities.
- Conduct market intelligence and keep management informed of changing trends.
- Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.
- Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
- Ensure brand positioning and brand equity.
- Any other duties as may be assigned by the GM Operations from time to time.
Requirements
- Bachelor’s degree
- Master’s degree is an added advantage
- Full professional qualification (CIM or Relevant)
- 7 years working experience, three (3) of which should have been at a management level
Competencies
- Knowledge in insurance products and services
- Basic knowledge claims management/handling
- Excellent communication and customer service skills
- Ability to work under pressure and meet tight deadlines
How to Apply:
If you are interested in the position and have the required qualifications, skills and experience, kindly complete and submit a duly filled form fill it in using Application Form HERE on or before Monday, January 25th 2016.
Only shortlisted candidates will be contacted.
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