A Multinational corporation with a track record of outstanding achievements is looking out for a Product Manager for its fast moving consumer goods business.
The candidate should have product / brand management experience in reputed consumer packaged goods organization for minimum 4 – 5 years.
Key Responsibilities:
- Responsible for planning & execution of Marketing Plan for the assigned product portfolio.
- Planning and executing new initiatives and strategies for improving the products’ market share, growth and contribution.
- Strategizing and continuous working towards brand building, brand positioning, brand health, etc.
- Analyzing market intelligence on competition, consumer behavior, market compositions, region-wise and product-wise sales scenarios and strategizing accordingly.
- New Product Development projects
- Market Research pertaining to the designated categories like Brand Health Tracks, Usage & Attitude Studies, Concept Test, Syndicated Retail Studies, etc.
- Developing and implementing communication strategies for the products/ brands.
- Dealing with commercial activities pertaining to marketing functions viz vendor management & all executions.
- Managing and coordinating with all external agencies related to the function.
- Media planning across all available & evolving vehicles.
- Maintaining Advertising & Sales promotion tracker on a monthly basis in order to track spends against approved budget (Budget tracking).
- Managing, supervising & developing the team reporting into the position.
- All relevant data management and reporting.
- Any other job which may be assigned by the management from time to time.
Candidate Profile:
- Experience in reputed Consumer packaged goods organizations managing brands
- Outstanding experience in top tier advertising agencies in brand management can also be considered
- Excellent in communication skills, writing proficiency in English
- Strong analytical skills
- Qualification: MBA with specialization in Marketing
- Age bracket – 25 yrs – 32 yrs
- 5/6 years’ experience in FMCG (product/brand management)
- Ready to travel on as needed basis
- Languages: English, Local
- Should be very well versed with MS word, MS excel, MS PowerPoint
How to Apply
CVs to be sent to cvs@careerdirections.co.ke
Deadline for application: 20th May 2015
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