British American Tobacco Kenya
We have an exciting opportunity within our Marketing function.
Purpose Statement: The Area Sales Manager’s responsibility will be to provide Leadership through Planning, Implementation, Evaluation, Management of relationship with both Internal and external stakeholders, coaching of team and development, ownership of infrastructure & processes aimed at Trade Marketing and Distribution (TM&D) excellence.Manage BAT’s appointed distributor to deliver the volume objectives, grow & defend market share & grow value with Profit & Loss accountability.Defend market share through winning portfolio strategy and successful implementation of key brand initiatives in a highly regulated environment.Accountable for Performance Management, Learning & Development and Talent Management of BAT Trade Marketing Team and Distributor staff (including Distributor senior management team).Deliver area financial objectives by forecasting business requirements; Implementation of pricing strategy, management of annual budget with corrective actions to deliver valueEffective management of Point of Purchase (POP) activities to reflect cycle planning and brand portfolio strategyManagement of Key accounts, planning & implementation of short & long term strategies in line with overall business objectivesThorough knowledge and understanding of the entire supply chain for effective secondary chain management, to meet the strategic business objectives; optimization of stocks levels through proper forecasting & re-distribution schedules to heighten working capital and improve efficiency.Ensure the BAT & Distributor team in the area operates as per regulatory framework.Drive unnecessary costs out of the business and mirror the same for the distributor through business reviews by identifying specific areas of cost reduction.Build and maintain a control environment in line with control guidelines and ensure that all audit action points are addressedA Bachelor’s degree, preferably a Business degree in Business Administration / Marketing;At least 4 years' experience in an FMCG category. Should have held position of Area Manager or similar;Minimum 4 years TM&D Management with good knowledge of TM&D best practice and demand forecasting;Proven people leadership skills with ability to motivate and energise field force team.Equity Statement: British American Tobacco is an equal opportunity employer
General: The company reserves the right not to make any appointments as a result of the selection process.
An attractive remuneration package commensurate with the role will be offered to the successful candidate
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