Senior Digital Marketing Officer Job in Kenya - Equity Bank

Senior Digital Marketing
Officer 

The Position

The holder of this role
will be part of a team that develops integrated digital marketing strategies.
The duties of the role will include planning and managing digital marketing
campaigns that promote the company’s brand, products, and services on digital
and social media platforms.

Key Duties and
responsibilities

• Interface with Business and create digital campaigns and
  strategies that support product awareness, product uptake and acquisition.


• Coordination of end-to-end execution of digital marketing
  campaigns and initiatives including ideation, creation of collaterals,
  distribution of collaterals in various online media platforms and in
  multiple media formats


• Develop, create, and manage engaging content that aligns with
  our brand strategy, and addresses the needs and interests of our multiple
  stakeholders.


• Keep in line with new and emerging digital trends, marketing
  strategies and approaches to ensure the brand remains in touch with the
  online audience while delivering relevant and engaging content.


• Measure and report performance of all digital marketing
  campaigns and assess against goals (KPIs and ROI) and share impact
  analysis reports


• Coordinate with agency and digital media buy experts to
  improve marketing results.


• Grow the brand’s influence on the online space while also
  increasing brand loyalty and awareness.


• Drive traffic and business growth through digital and social
  media platforms


• Coordinate online lead generation activities & campaigns


• Plan and execute all web, SEO, email marketing, social media
  and display campaigns


• Drive organic growth of websites through SEO and pay per
  click campaigns and evaluate important metrics that affect our
  website traffic, service quotas, and target audience


• Identify trends and insights, and optimize spend and
  performance based on the insights


• Research on emerging online marketing including mobile,
  social media, and other digital channels


• Coordinate the design, build and maintain our social media
  presence


• Contribute to social media engagement and brand awareness
  campaigns


• Creation and execution of email-based marketing campaigns


•  Prepare accurate reports on our marketing campaign’s
  overall performance.

Qualifications,
Knowledge and Experience

•  Degree in communications, marketing or relevant field


•  3 years’ experience in a similar role


• In-depth knowledge of marketing on digital and social media
  platforms, best practices, and digital media planning.


•  Website analytics, data and sentiment analysis


• Training and certification in digital marketing an added
  advantage

Qualities

• Passion for brand building and creativity are very important
  attributes for this role


• Ability to manage multiple projects in a fast-paced,
  deadline-driven environment


• The candidate must have the discipline in execution and
  follow up of campaigns to achieve desired results


•  Strong skills in online marketing, branding, social
  media marketing and copy writing are essential for the role

How to Apply

Apply for the job here

https://jobcenterkenya.com/senior-digital-marketing-officer-job-in-kenya-equity-bank/