Syngenta is a leading science-based agtech company. We help millions of farmers around the world to grow safe and nutritious food, while taking care of the planet.
Role Purpose
- To promote the Syngenta offer in specified key areas & locations, according to individual plan agreed with manager.
- To carry out demonstrations & field days and liaise/involve with Mazao Club Members & incorporate specific products promotional campaigns to optimise sales in the area.
- To achieve agreed demo/ targets.(Stockist sales where appropriate)
Accountability
- To implement agreed demonstration plans / promotion plans within specified timeframe.
- To operate effectively without supervision & within agreed expenditure budgets.
- To keep abreast of market trends, pricing and competition activities, feeding back regular information to Crop Sales Manager as changes arise.
- To be technically competent and provide accurate & appropriate recommendations in an ethical manner, in order that the growers achieve best return on investment from using a Syngenta product.
- To provide the grower & stockist with advice on the benefits , safe use & handling of Syngenta agrochemicals.
- Ensure key information about growers, stockists (eg. Names, address, email, crops grown, products used etc) is collated and provided to Area Manager for SFDC
- To give regular feedback on progress and success or otherwise of demonstrations/ products penetration and propose any changes that suits the promotion environment at any one period.
- To defend and promote the image of the company including representing the company in a professional and competent manner.
Qualifications
Knowledge, Skills & Experience:
Critical Knowledge:
- An agricultural or business related Degree/diploma(or expected to graduate in 12 months)/or agricultural based cirtificate accompanied with over 2 years hands on experience.
- Be local resident with being fully conversant with the Agriculture trends in the area.
- Must be a mobilizer.
- Knowledge of how to set up demonstrations to extract the Unique Selling Points of our products.
Critical Skills:
- Leadership – ability to organise and carry out demos.
- Delivery / performance orientation.
- Language skills – must be proficient in at least two local languages (one to be Kiswahili) and also fluent in oral and written English.
- Self motivated. Able to work in isolation & with minimum supervision.
- Ability to deliver results within short turn around timeframe.
- Good presentation skills for group sessions.
Critical Experience:
- Previous experience in products demonstrations / selling in farmer-based environment.
- Relevant business experience in local environment is advantageous.
Additional Information
Key Compentencies for the role
- Pro-active to be able to exploit market opportunities faster and better than the competition.
- Builds strong relationships easily and networks with farmers well-Be teacher like
- Communicate clearly. Team oriented. Good interpersonal skills. Self starter. Acts as an ‘ambassador’ for the company at farmer level. Desire for self learning.
- Can communicate innovative marketing leading offers to targeted channels.
- Looks to set standards in Demo excellence.
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