Chipper Cash is the largest mobile cross-border money transfer platform in Africa. We are a small passionate team, dedicated to expanding financial inclusion in some of the global regions most in need of accessible, interoperable, easy-to-use, and affordable financial services.
What You Will Be Doing
- Lead our global social media team and work closely with the marketing teams around the world to define a cohesive social strategy
- Develop social strategies with a focus on both engaging and supporting current users, balanced with strong editorial and brand building content
- Work with Customer Operations and Marketing to ensure current and new users are well supported and engaged on social channels
- Build a world class social media presence and share approach and learnings with marketing teams in other regions where Chipper is present
- Test and learn with innovative campaigns on primary and emerging channels
- Evaluate and improve the success of social media and influencer campaigns, reporting back to internal and external stakeholders as appropriate
- Manage Chipper’s social media publishing, listening and analytics tool stack, and provide guidance on the best tools
- Brainstorm new, creative approaches to influencer campaigns. Keep abreast of emerging trends, technologies and influencers across Chipper’s core markets
- Manage social media and influencer budget to maximise ROI and achieve business goals
- Ensuring effective social media monitoring and listening, reporting brand performance and sentiment
- Ensuring the team delivers social media posts that are compliant with the applicable laws and regulations
- Understanding the process for monitoring and reporting social media effectiveness, engagement and business conversion results
- Define the strategic approach and tone of voice for each channel
- Build relationships with cross functional teams including agencies to support business priorities and initiatives
- Manage and grow a world class remote social media team
What You Should Have
- You’re a brand builder and have worked scaled some amazing brands via social channels, specifically in the Fintech, E-commerce, or high growth brands
- Proven Social Media, online marketing and campaign management experience
- Excellent writer and storyteller
- Work closely with content creators and agencies to deliver hyper local and globally scalable content
- Experience evaluating and deploying enterprise level social media marketing tools for publishing, approval workflows, social listening
- Experience of team building, leading and mentoring a team of high performers
- Analytical skills to measure results and optimize the nurture tracks to convert leads to customers
- Excellent written and verbal communication skills in English and strong editing skills with attention to detail
- Keen understanding of what people engage with on social, you not a seller your a listener
- Ability to deliver engaging, market leading social media content across multiple platforms
- Good eye for detail in the accurate production of materials
- Ability to manage multiple projects, timelines & teams in a fast-paced environment
- Social media reporting capabilities and ability to connect social media KPIs with overall marketing and business objectives
- Strong people management skills, being confident in developing a cross functional team and getting everyone to share a vision and strategy for different channels
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