The Fairmont Norfolk is a historic hotel in Nairobi, Kenya and is owned by the luxury hotel chain, Fairmont Hotels and Resorts. The hotel has 170 rooms, 4 restaurants, and consists of 5 main blocks, each ranging from 1 to 2 stories high. The hotel has a signature Tudor style of architecture that has been maintained since its original construction.
Summary
The Director, Digital, Marketing & Communications is responsible for facilitating marketing and public relations for Fairmont Hotels & Resorts in Kenya with a strong specialization in campaign strategy, Digital activations and media relations. The ability to comfortably interact with key departments, combined with excellent time management skills, multi-tasking abilities and attention to detail are essential criteria for this position
What is in it for you:
- Employee benefit card offering discounted rates in Accor worldwide
- Learning programs through our Academies and the opportunity to earn qualifications while you work
- Opportunity to develop your talent and grow within your property and across the world!
- Ability to make a difference in the local community through our Corporate Social Responsibility activities, like Planet 21
What you will be doing:
Reporting to the General Manager, responsibilities and essential job functions include but are not limited to the following:
- Consistently offer professional, friendly and engaging service
- Manage all activity within the Digital, marketing and public relations department, ensuring all brand guidelines and standards are followed.
- Be responsible to drive Web Direct channel performance, related to key KPI’s on conversion, content and reach.
- Serve as the hotel’s primary brand ambassador, ensuring that brand guidelines are in place and updated regularly as needed.
- Develop the hotel’s communication strategies and execute the marketing, public relations and digital campaigns in conjunction with the Sales, Spa, Food and Beverage departments to ensure profit growth and brand exposure.
- This includes but is not limited to the following:
- Hotel photography
- Creative direction for advertisements
- PR pitch calendars and tactical activities
- Development and dissemination of media releases/minimum 2 per month
- Guest and sales collateral pieces
- Build brand partnerships and generate consumer event activations at the property level.
- Plan and execute multiple media events per year, ranging from restaurant launches, packages, media familiarization trips, etc….
- Research, analyze and monitor financial, technological and demographic factors so that market opportunities may be capitalized on.
- Plan and oversee the hotel’s advertising and promotional activities, including print, electronic, radio, social and direct mail.
- Develop promotional materials, which including printed and digital collaterals
- Liaise with the regional and corporate office on projects to support ACCOR regional campaigns and initiatives.
- Provide key messaging support for media interviews and for reputation management issues i.e. crisis communications.
- Develop and deliver insightful strategies and presentations to the hotel Executive Committee and business departments where appropriate.
- Manage PR and marketing agency resources and suppliers for ad hoc projects and campaigns.
- Update and regularly review all hotels’ restaurant and spa listings in both print and electronic media.
- Work with digital marketing to develop compelling consumer and media content.
- Submit monthly reports to the Dubai Regional Office (DRO) outlining return on investment (ROI) media awareness/coverage and key activities.
Your experience and skills include:
- Minimum 5 – 8 years of experience in Digital/marketing/communications, preferably in a hotel or travel industry environment.
- Excellent English written and verbal communication skills required.
- Proficiency in Word, Excel, and Database management software.
- The successful candidate will be an extremely organized, detail-oriented, professional, and a self-motivated team-player with excellent interpersonal skills.
- Must be able to work well under pressure and manage stakeholder expectations of from each property.
- University education preferred.
- Experience with/contacts within Kenya/ Africa media marketplace are an asset.
- Arabic language and written skills is an asset.
- Marketing and PR agency experience is an asset.
- Understanding loyalty and customer relationship management.
- Strong communication skills across variety of platforms and on all levels.
- Market research capabilities for competitor reviews.
- Outstanding English skills in written and verbal.
- Dynamic and confident individual.
- Good time management and prioritising capabilities.
- Ability to work under pressure and tight deadlines.
- Team player with positive attitude.
- Strong attention to detail and the production of high quality work.
- Should display personal drive to succeed and achieve.
- Project management skills.
Your team and working environment:
Fairmont The Norfolk Hotel has played a leading role in Kenya’s colorful history, and continues to be Nairobi’s finest and best-known luxury hotel. The town and later the modern city of Nairobi grew up around Fairmont The Norfolk hotel, which boasts 170 guest rooms and suites, and still has its own private tropical gardens. The hotel is still the traditional starting point for safaris and the Lord Delamere Terrace is modern Nairobi’s most famous meeting place, where drinks and light meals are served continuously from morning until midnight.
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