TBC E-Commerce Manager Job - Career Point Kenya

TBC E-Commerce Manager Job

Ecommerce Manager Job, Latest Sales & Marketing Jobs Kenya,

Job Purpose

The position will be responsible for defining and executing the overall e-commerce strategy with a focus on enhancing the online customer experience and driving revenue growth of the eCommerce channel. 

Key Responsibilities

• Develop and implement an E-commerce sales strategy in line with overall commercial plans geared towards driving direct revenue, lead generation, customer acquisition and customer retention.


• Develop an E-commerce sales budget, monitor progress and evaluate performance to ensure cost of sales target is maintained. 


• Own the E-commerce sales plan, develop sales forecasts and related targets for the channel, cascade the targets to the team and monitor performance.


• Establish and implement E-commerce sales goals, work plans, operating procedures, processes and systems in line with commercial plans.


• Work with the marketing team to create aligned customer communications across the channel and to optimize on planning and execution of promotional/ad/social campaigns, and any other B2C efforts.


• Work with the marketing and category teams to drive successful product launches, leading and managing successful online marketing campaigns including SEO/SEM, listing optimization, launching new products, and generating reviews.


• Work closely with Warehouse and Logistics on order fulfillment, inventory integrity, and other related operational functions.


• Prepare regular and detailed reports of progress and insights on product trends, competitor trends with actionable data to support business development decision-making processes.


• Generate reviews and track customer feedback to improve the consumer-facing elements of TBC’s E-commerce platforms.


• Ownership and management of customer experience including design, aesthetics, content, navigation, information architecture, performance and functionality.


• Create and present sales reports, analytics, and performance metrics on all digital B2C campaigns across Marketplaces and assess against goals (ROI and KPIs).


• Support consumer services on marketplace returns and product-related issues.


• Provide expertise on E-commerce industry best practices and identify new areas of E-commerce opportunities.


• Support direct reports to achieve optimal performance, including the management of workloads, performance management, constructive feedback and facilitation of ongoing professional and technical development.

Key Results Areas:

• Optimize product availability to the online customers.


• Customer loyalty and retention through efficient service and brands awareness.


• Digital relationship and communication management to ensure timely resolution of customer queries.


• New products introduction and growth of existing products to achieved sales target and business growth.


• Online sales data management.


• Reporting; efficient reports to facilitate informed decision making and analysis.


• People & team Management; manage a highly engaged team that meet the desired performance standards. Cross functional collaboration with other teams.

Job Qualifications

• Bachelors’ degree in a business-related field.


• Seven (7) years’ e-commerce sales experience in a customer-focused organization, three (3) years of which must be in a managerial level. 


• Prior experience of delivering client-focused e-commerce solutions in a competitive environment.


• Comprehensive understanding of online sales, marketing platforms, digital stores dynamics and e-commerce fulfilment functions.


• Experience with B2C or B2B E-commerce platforms and experience of mobile and social marketing.


• Experience in managing relationships with 3rd party agencies/partners.


• Key Competencies:


• A relationship builder with impeccable excellent sales and negotiation skills.


• Proactive, self-starter with demonstrated ability to work independently.


• Confident and decisive decision maker with the ability to positively influence others.


• Competitive and charmingly persistent in nature with ability to work in a collaborative, team environment.


• Strong sense of urgency to meet schedules, deadlines, quotas and performance goals.


• Responsive and flexible with a strong commitment to customer service.


• Strong communication and presentation skills, both written and verbal.


• Strong team leadership, people management and supervisory skills with ability to build high performing teams.


• Have a high sense of accuracy, attention for detail and with good analytical ability. 


• Business acumen with ability to make sound decisions for the business.


• Good numeracy, problem analysis and reporting skills.

How To Apply

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Cynthia Chebet2022-02-04T12:26:53+03:00

https://jobcenterkenya.com/tbc-e-commerce-manager-job-career-point-kenya/