Safaricom Limited Job Vacancy in Kenya : M-PESA Product Manager - 2015

We are pleased to announce the following vacancy within the Financial Services Division. In keeping with our current business needs, we are looking for a person who meets the criteria indicated below.

 

Reporting to the Senior Manager-M-PESA Product Management - the role holder will be responsible for increasing M-PESA revenues by acquiring new customers and influencing usage from existing customers

 

Job Responsibilities:

 

• Perform needs analysis of M-PESA customers to identify propositions that deliver business unit objectives of revenue, retention and NPS.


• Identify, develop, and evaluate Go-to-market strategy, based on knowledge of previously established objectives and market characteristics.


• Work with the strategic marketing team to formulate, direct and coordinate marketing activities to promote M-PESA products and services.


• Stimulate usage of   M-PESA Value Added Services i.e. Paybill, Buy goods, M-Shwari, International Money Transfer by use of sales planning.


• Spearhead M-PESA market research studies and analyze their findings.


• Co-ordinate launch of new M-PESA products and services with the marketing team and ensure successful go-to-market for each product as well as ensure all launched products are properly documented.


• Work with the Strategic Marketing and Business Development teams, to achieve desired products take-up in the market through attractive packaging, pricing and positioning.


• Quarterly review of products performance to identify requirements for enhancements, retirement or replacement.


• Ensure high levels of quality and customer experience in launched products and improve on existing products to ensure reduced calls to the call center.


• Employ business analytics insights to identify opportunities to increase usage among existing M-PESA customers.


• Deliver forecasted revenue targets and growth in distinct usage of existing M-PESA VAS services.


• Drive the positioning of M-PESA VAS within the market place through PR.


• Carry out segment specific loyalty initiatives amongst existing M-PESA customers.


• Consistently identify M-PESA knowledge gaps among subscribers & develop customer education initiatives to address these gaps.


• Provide weekly progress reports, weekly reports and ad hock reports to Management.