Request for Expression of Interest for Communications Agency Services
The SHOPS project health financing goal in Kenya is to increase the number of lives covered through private health financing.
The SHOPS project particularly targets low-income populations who are in financial risk of falling further into poverty if they incur catastrophic health care spending. To meet the goals of the program in Kenya, SHOPS seeks a communications agency to assist in developing and executing a national advertising and marketing strategy to change consumer knowledge and attitudes of health insurance.
Abt Associates is an international development organization composed of dedicated professionals who provide technical assistance, research, analysis, and practical training services in more than 128 countries.
Abt seeks a marketing firm for the USAID Strengthening Health Outcomes through the Private Sector (SHOPS) project to be based in Kenya. SHOPS project in Kenya aims to increase the role of the private health sector to deliver sustainable and high quality information, products, and services.The SHOPS project health financing goal in Kenya is to increase the number of lives covered through private health financing.
The SHOPS project particularly targets low-income populations who are in financial risk of falling further into poverty if they incur catastrophic health care spending. To meet the goals of the program in Kenya, SHOPS seeks a communications agency to assist in developing and executing a national advertising and marketing strategy to change consumer knowledge and attitudes of health insurance.
Complete details of the Request for Applications can be obtained until 5 pm on May 02nd, 2014 (Nairobi time) by sending an email request to SHOPSKenyaInfo@SHOPSProject.com with “SHOPS/Kenya Media Campaign” in e-mail subject line.
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