Kenafric Industries Marketing Executive | Jobs in Kenya - 2015

Job Description

Job Title: Marketing Executive

Reports to: General Manager – Marketing
 

Area: MarketingJob Purpose:

Assists in the execution and implementation of  all set marketing plans for the KI brands to ensure achievement of strategic customer revenue share objectives for respective KI division.

Plays a proactive role in planning and design to ensure KI products are differentiated from competitors’. 

Involved with product throughout all stages of life cycle (conception, definition, development, release, and post-release activities). 

Operates under moderate supervision. 

Key Accountabilities:

• Will be responsible for the implementation of new products within the division including executing activity plans and schedules in consultation with the head of department, taking into consideration customer and market insights and the overall brand marketing plans


• Assist  in the implementation of agreed activities, launches and promotional campaigns as per the approved brand schedule


• Collects signals from the market to keep in touch with market developments, externally and internally


• Responsible for the development and publishing of company newsletter


• Monitors and evaluates own performance against the implementation plan and targets and reports to the brand manager


• Maintains information and documentation for the brands and activities


• Follows up to ensure accurate and timely execution of briefs


• Participates in field promotional activities alongside the commercial team and agencies


• Checks for and assess the impact of marketing activities and reports to head of department


• Periodically visits the trade to check brand/product performance on the ground


• Involved in sharing brand/promotional activities etc with the commercial team and other stakeholders


• Regularly seeks information on competitor activity from the sales team to differentiate the product or product family within a specific market


• Liaises with the finance department in respect to LPO and reporting in regards to the marketing budget utilisation.  


• Prepares and submits expenditure reports to the head of department

Application of Guidelines & Decision Making Authority
 

Guidelines: Failure to achieve results or erroneous decisions or recommendations make cause delay in program and/or schedules and may result in allocation of additional resources.Decision Making: Works under general supervision. Follows established procedures; work is reviewed for soundness of technical judgment, overall adequacy and accuracy. Some latitude for independent judgment.

Qualifications, Experience & Skills

Minimum Qualifications:

• University Degree in either business, marketing, economics fields

Minimum Experience:

• Minimum 1-2 years brand management experience in FMCG

Skills:

• Able to operate in a performance driven organization


• Culturally aware.


• Knowledge of English and Kiswahili


• IT proficient


• Digital marketing savvy

Competencies:

• Ability to translate consumer insights into relevant consumer proposition


• Foresight and forward planning


• Resourceful ,driven, ambitious


• Working harmoniously with stakeholders to achieve common goals.

How to Apply

Applications should be sent to recruit@kenafricind.com with the Job title as the subject matter of the emailPlease note that only successful candidates will be contacted

We are an equal opportunity employer